A rebrand is a decision about the company, not only the logo. Below are firms that have led repositionings, mergers of brands and full identity overhauls that customers and employees now recognize.
They differ most in how much strategy comes first. Consultancies spend months on positioning; design-led studios get to a new identity faster. Both can be right.
Brand consultancy in London that helps companies redefine their brand and strategy together.
Brand strategy and experience design company in New York and San Francisco, behind identities for Spotify, Twitch and Sweetgreen.
Brand agency in London designing identities and brand systems built for motion and digital use.
Brand consultancy in New York working on brand strategy, identity, naming and customer experience for large companies.
Brand strategy and design firm in New York known for simplicity-driven brand work.
Brand consultancy working on strategy, identity, packaging and retail environments for global brands.
UI/UX design and branding agency in San Francisco, working on digital products, websites and design systems for SaaS, fintech and enterprise companies.
Brand design studio in San Francisco, London and New York behind identities for Amazon, Coca-Cola and McDonald’s.
Brand consultancy in Madrid and London working with governments, airlines, banks and destinations.
Brand and motion studio in New York working with media, entertainment and tech brands.
Independent creative agency in Chicago’s Wicker Park working on brand strategy, rebrands and campaigns for consumer and culture brands.
Branding and design agency in Chicago that turns complex company stories into clear brands.
Brand and design studio in San Francisco working on identity, packaging and brand systems.
After a change in strategy, audience or offering, a merger, or when the current brand no longer fits the size or ambition of the business. Boredom with the logo is rarely a good reason.
Keep what customers already associate with you, such as a color, a shape or a name, and change the rest deliberately. A good agency will tell you what is worth keeping.
Strategy and identity design usually take four to nine months. Rollout across products, signage and materials can take longer than the design itself.
A senior sponsor who can make decisions, plus people from marketing, product and sales. Rebrands stall when nobody can approve the direction.
