Naming firm focused exclusively on creating brand names.
Best forCompanies naming a major product or the company itself.
Skip ifYou need visual identity.
ClientsMeta, Google DeepMind, Codeium
Services · 12 agencies
Best Naming Agencies in 2026
A name is the one brand decision that is very hard to change later. These agencies create company and product names, and check them for meaning, pronunciation and trademark risk before you fall in love with one.
The list combines specialist naming firms, which do little else, with branding agencies that name as part of a larger identity project.
Naming and brand identity agency for company and product names, brand architecture and visual identity.
Best forCompanies that need a name with linguistic and trademark rigor.
Skip ifYou need a website or digital product built.
ClientsLumerate, Fullsight, Adobe
Naming and verbal identity company that helps new companies and products get off the ground.
Best forStartups and new products that need a name and a voice.
Skip ifYou need visual design.
ClientsMiro, eero, Abridge
Brand consultancy in New York connecting brand strategy to business value.
Best forExecutive teams making brand decisions tied to financial outcomes.
Skip ifYou need design production on a modest budget.
ClientsSamsung
Brand strategy and design firm in New York known for simplicity-driven brand work.
Best forLarge organizations simplifying a complex brand or portfolio.
Skip ifYou are a startup on a small budget.
ClientsMicron, HPE, Bristol Myers Squibb
Brand consultancy working on strategy, identity, packaging and retail environments for global brands.
Best forGlobal brands where identity meets packaging, stores and spaces.
Skip ifYou are a startup or need product UX.
ClientsWalmart, FedEx, Coca-Cola
Brand consultancy in New York working on brand strategy, identity, naming and customer experience for large companies.
Best forLarge companies repositioning a household-name brand across every touchpoint.
Skip ifYou need product UX or a fast, low-budget identity.
ClientsWalmart, Starbucks, Delta
Brand strategy and experience design company in New York and San Francisco, behind identities for Spotify, Twitch and Sweetgreen.
Best forCompanies at a turning point that need strategy, identity and brand experience rebuilt together.
Skip ifYou need product UX or an app designed end to end.
ClientsSpotify, Twitch, Target
Naming agency founded by one of the co-founders of Igor.
Best forCompanies that want a creative, distinctive name.
Skip ifYou need visual design.
ClientsEmber, Clutch, Kantata
Brand consultancy in London that helps companies redefine their brand and strategy together.
Best forCompanies changing their strategy that need the brand to carry the change.
Skip ifYou want a quick visual refresh on a small budget.
ClientsGoogle, Uber, The Met
Naming firm in Raleigh, North Carolina, behind PODS and Rally House, with more than 750 company and product names to its credit.
Best forCompanies that need a distinctive business or product name.
Skip ifYou need product design.
ClientsPODS, Rally House, TeamLogicIT
New York naming consultancy pairing namers, linguists and trademark attorneys, with clients from JBL and Dremel to De Beers.
Best forCompanies naming a new company or product.
Skip ifYou need visual identity.
ClientsMerisan, Yond, Lorenzo Protocol
FAQ
How does a naming agency work?
Most start with a brief and positioning, generate hundreds of candidates, screen them linguistically and legally, and present a shortlist with rationale for each name.
How long does naming take?
Typically four to ten weeks. Trademark searches and checks across languages are often what takes the longest.
Should we choose a naming specialist or a branding agency?
A specialist is best when the name is the main problem. A branding agency makes sense when the name, identity and positioning are being created together.
Can an agency guarantee the name is available?
No agency can guarantee legal clearance. Good agencies screen names early and recommend a trademark attorney for final clearance.