Siegel+Gale

Brand strategy and design firm in New York known for simplicity-driven brand work.

Based inNew York, NY
Founded1969
Works withEnterprise
ServicesBranding, Rebranding, Brand Strategy
IndustriesFinancial services, Healthcare, Technology
ClientsMicron, HPE, Bristol Myers Squibb, CVS Health, H&R Block, US Army
Best forLarge organizations simplifying a complex brand or portfolio.
Not the best pick ifYou are a startup on a small budget.

Why choose Siegel+Gale?

57+years in business
3design services in one team
7rankings on our site

Trusted by Micron, HPE, Bristol Myers Squibb and other leading companies.

In short

Siegel+Gale has built its practice around simplicity since 1969, under the line “simple is smart”, and publishes the World’s Simplest Brands report. It is part of Omnicom and has offices in New York, Los Angeles, San Francisco, London, Dubai, Shanghai and Tokyo.

Recent work includes a new identity for Micron, a refresh of the centuries-old pub chain Greene King and a brand identity for the US Army aimed at younger recruits. HPE, Bristol Myers Squibb, CVS Health and H&R Block are also clients, and it ranks on our fintech and rebranding lists.

It works best for large organizations untangling a complex brand or product portfolio. Startups on a small budget will find it oversized for the job.

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FAQ

Where is Siegel+Gale based?

Siegel+Gale is based in New York, NY.

What services does Siegel+Gale offer?

Siegel+Gale offers Branding, Rebranding, Brand Strategy.

Who has Siegel+Gale worked with?

Clients include Micron, HPE, Bristol Myers Squibb, CVS Health, H&R Block, US Army.

Who is Siegel+Gale best for?

Large organizations simplifying a complex brand or portfolio.