Lippincott

Brand consultancy in New York working on brand strategy, identity, naming and customer experience for large companies.

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Based inNew York, NY
Founded1943
Works withScale-ups, Enterprise
ServicesBrand strategy, Identity, Naming
IndustriesRetail, Travel, Financial services
ClientsWalmart, Starbucks, Delta, Southwest Airlines, Samsung, PBS
Best forLarge companies repositioning a household-name brand across every touchpoint.
Not the best pick ifYou need product UX or a fast, low-budget identity.
Ranked in
#29Top 50 Design Agencies#4Rebranding#3Logo Design#10Fintech#7Naming#3Brand Strategy

Why choose Lippincott?

83+years in business
3design services in one team
6rankings on our site

Trusted by Walmart, Starbucks, Delta and other leading companies.

In short

Lippincott has shaped corporate identity in New York since 1943, and its founders are credited with coining the term. Consulting-grade strategy, design, naming and experience sit in one team.

Its best-known projects show the scale: Walmart’s logo, “Save money. Live better.” line and in-store rollout, the Starbucks brand evolution around the Siren, and recent rebrands for Southwest Airlines and PBS. Delta and Samsung are also clients.

Large companies repositioning a household-name brand across every touchpoint should shortlist it. Product UX and fast, low-budget identities are not what the firm is built for.

Notable work

WalmartLogo, tagline and in-store brand rolloutStarbucksGlobal brand evolutionSouthwest AirlinesRebrand

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FAQ

Where is Lippincott based?

Lippincott is based in New York, NY.

What services does Lippincott offer?

Lippincott offers Brand strategy, Identity, Naming.

Who has Lippincott worked with?

Clients include Walmart, Starbucks, Delta, Southwest Airlines, Samsung, PBS.

Who is Lippincott best for?

Large companies repositioning a household-name brand across every touchpoint.