Tank Design

Brand and digital design agency in Somerville, outside Boston, founded in 1994, doing identity, UX/UI, websites and design systems for healthcare, finance and hospitality companies.

Based inSomerville, MA
Founded1994
Works withScale-ups, Enterprise
ServicesBrand Design, UX/UI Design, Web Design & Development, Design Systems, UX Research, Content Strategy, Campaigns
IndustriesBiotech & Healthcare, Financial & Professional Services, Travel & Hospitality, Consumer Goods, Education, Fashion & Retail
ClientsFedEx, Hilton, SoFi Tech Solutions, Garnet Hill, Citizens Bank, athenahealth, O'Reilly, Zus Health, Aetna, Coursera
Best forLarge companies that need a long-running design partner for both brand work and digital products or sites.
Not the best pick ifYou are an early startup looking for a one-off logo; the portfolio is enterprise-scale systems and programs.
Ranked in

Why choose Tank Design?

32+years in business
7design services in one team
1rankings on our site

Trusted by FedEx, Hilton, SoFi Tech Solutions and other leading companies.

In short

Two designers founded Tank in 1994, and the agency now runs close to 50 people from Somerville, just outside Boston. It does brand identity and digital product work under one roof, and it is a Pantheon Strategic Partner for the web platform side. What sets it apart is length of relationship with very large clients, which is the main reason it sits at #4 on our Boston list.

FedEx is the long case: more than 20 years of designing its shipping, tracking and rating applications, with usability testing run alongside FedEx's research firm in several countries, plus a modular email system that lifted promotional conversions by up to 5x in A/B tests. Tank also relaunched Hilton's global careers site with a translation workflow for regional admins, and rebranded athenahealth around a redrawn olive-branch mark.

Large companies in healthcare, finance, travel and retail that want one design partner for years, covering brand, UX research, design systems and development, get the most from Tank. Aetna, Citizens Bank, Coursera and SoFi Tech Solutions are also on the list. An early startup after a one-off logo would be paying for depth and process it does not yet need.

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FAQ

Where is Tank Design based?

Tank Design is based in Somerville, MA.

What services does Tank Design offer?

Tank Design offers Brand Design, UX/UI Design, Web Design & Development, Design Systems, UX Research, Content Strategy, Campaigns.

Who has Tank Design worked with?

Clients include FedEx, Hilton, SoFi Tech Solutions, Garnet Hill, Citizens Bank, athenahealth, O'Reilly, Zus Health, Aetna, Coursera.

Who is Tank Design best for?

Large companies that need a long-running design partner for both brand work and digital products or sites.