Phinney Bischoff
Seattle brand studio of more than forty years that handles brand strategy, identity, campaigns and websites for Pacific Northwest credit unions, universities, health systems and nonprofits.
Why choose Phinney Bischoff?
Trusted by BECU, Starbucks, Alaska Airlines and other leading companies.
In short
Phinney Bischoff has been a Seattle brand studio for more than four decades, and research is the part it leans on hardest: focus groups, in-depth interviews, community sessions and surveys come before positioning or design. Identity systems, brand architecture and campaigns for Pacific Northwest institutions are the result, and it sits at #1 on our Seattle list.
BECU, started in 1935 by 18 Boeing workers and now over a million members strong, has used the studio as brand strategy partner for 12 years; the latest identity gave the old scripted E equal weight with the other letters. The Downtown Seattle Association got focus groups, a City Makers idea, a new identity, a CRM-linked website and its State of Downtown report. Eightfold got a campaign narrative for selling AI to C-suite and HR leaders.
Credit unions, universities, health systems, civic groups and established Northwest companies planning a brand change they need to justify to a board will get the most out of it; the University of Washington, Seattle Children's and Woodland Park Zoo are all clients. Anyone shopping for product UI, an app or a fast visual refresh without the discovery phase should look at a different kind of studio.
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FAQ
Where is Phinney Bischoff based?
Phinney Bischoff is based in Seattle, WA.
What services does Phinney Bischoff offer?
Phinney Bischoff offers Brand Strategy, Brand Architecture, Naming, Messaging, Logo & Identity Systems, Campaigns, Website Design.
Who has Phinney Bischoff worked with?
Clients include BECU, Starbucks, Alaska Airlines, F5, Alteryx, Eightfold, Versapay, Seattle Children's, Bill and Melinda Gates Foundation, Woodland Park Zoo, University of Washington, Downtown Seattle Association, Seattle Symphony.
Who is Phinney Bischoff best for?
Established Northwest organisations (credit unions, universities, health systems, civic groups) planning a brand evolution with research behind it.



