DeepSleep Studio

In short

DeepSleep Studio is a Miami brand-direction practice led by one creative director, working since 2001 and publishing its portfolio under the am-76.com address. The offer covers positioning, naming, identity systems, websites, campaigns and video direction, so a single person's eye runs from the logo to the film. Hospitality, horse racing and lifestyle brands make up most of the work, and it ranks #3 on our Miami list.

Racing operator 1/ST is a recurring client: the studio designed the identity for the Carousel Club at Gulfstream Park, and Santa Anita and Preakness Live appear among the 1/ST properties it lists. For Plan Do See it did the brand and signage for Azabu Miami Beach, a Japanese restaurant. Sanguich, a Miami Cuban sandwich shop, got a rebrand, packaging and a website, and AVO Cigars and Vivant Capital's ALMA Hotel are also on the roster.

Restaurants, hotels, venues and luxury or lifestyle brands that want one senior creative to set the look across identity, signage, site and video will get the most from this studio. The one-director model suits a brand that values a consistent hand over a large bench. Companies that need enterprise UX, product interfaces or a big multi-discipline team running in parallel should look at larger firms.