Anagrama

In short

Anagrama sits between a design studio and a consultancy and has worked from Monterrey and Mexico City since 2008. It carries strategy through identity, packaging, interiors and digital.

Its hospitality and food identities, such as the brand for the Sofia residential tower, get cited across the industry for their restraint. The digital side is just as strong: an identity and website for Comun, a fintech for Latino communities in the US, a website for the automotive supplier Metalsa and ecommerce for the skincare brand Momiji.

Hotels, restaurants and consumer brands that want an identity people notice get the most from it, especially where the brand also lives in a physical space. Software companies looking for product UX should look elsewhere.