Spire Agency

In short

Spire Agency is a B2B branding and marketing firm on Preston Road in North Dallas, and B2B is the whole brief: industrial suppliers, banks, distributors and professional-services firms rather than consumer labels. Its four service lines run from brand strategy and identity, including naming and packaging, through campaigns and media buying to website design. That mix of brand and activation for business buyers puts it at #5 on our Dallas list.

Texas Capital Bank is its signature case: executive workshops produced the 'Texas Capitalism' platform, which became a manifesto spot, print, online and outdoor ads, a corporate website and trade-show materials. ClearShift, formerly Advantage Midstream, got a new name, logo and site to move it out of oil and gas into clean products. For Mouser Electronics, Spire runs an engineer-focused content campaign, including two podcasts, which earned nine Telly Awards.

Mid-size and enterprise B2B companies that have outgrown their name or message, or need a long campaign aimed at technical buyers, will get the most from Spire; Airbus, TrinityRail and Morris & Dickson are also on its roster. The firm is built for marketing departments, not product teams. Anyone needing app or software interface design and user research should hire a UX studio instead.