Mighty Citizen

In short

Mighty Citizen has spent more than 25 years, since 1999, working for four kinds of client out of Austin: associations, universities, nonprofits and government agencies. Research and analytics, branding, UX and content, marketing and web development are all done in-house, so a project can run from audience interviews to a launched site. Recent work includes the Long Center for the Performing Arts and Auburn's Harbert College of Business. It is #5 on our Austin list.

The University of Louisville arrived with more than 375 separate websites and no central governance; Mighty Citizen began with a landscape analysis and a UX and information-architecture roadmap before redesigning anything. For the American Orthopaedic Society for Sports Medicine it built annual-meeting sites in 2020, 2021 and 2022, then redesigned sportsmed.org. The Bipartisan Policy Center work started with a fundraising brochure and grew into a rethink of how the group talks about bipartisanship.

Membership associations, public universities, water authorities and policy nonprofits with sprawling sites, several internal audiences and boards to satisfy are who this agency is organised around, and its research-first habit suits slow approval chains. A consumer startup chasing launch speed and a distinctive product brand would find the process and the sector knowledge aimed at a different kind of buyer.