Big Duck

In short

Big Duck has worked only with nonprofits since 1994, from Brooklyn, and after three decades it reads less like an agency with a nonprofit practice than a specialist in how mission-driven organisations talk about themselves. Brand strategy, naming, messaging and campaigns are the core; it also publishes webinars, podcasts and audience-research guides for the sector. It is #1 on our nonprofit ranking.

For Phi Beta Kappa's 250th anniversary it refreshed the brand and ran a member campaign built on the line 'Where knowledge inspires action'. The Hartford Foundation for Public Giving became Greater Hartford Gives Foundation after a naming process involving staff, board and residents across 29 towns. Community Voices Heard got the tagline 'For people. For power.' Websites on these projects were built with partners such as Great Believer, with Big Duck leading strategy.

Foundations, associations and advocacy groups facing a rename, an anniversary or a brand that has drifted from their work will find a team that already knows their boards and budgets. For-profit companies are outside the remit entirely, and a nonprofit that mainly needs a complex website engineered should expect Big Duck to bring in a development partner.