The Matchbox Studio

In short

The Matchbox Studio is a Deep Ellum branding studio with a second location in Bentonville, and it pitches itself on one thing: brands for events, experiences and places people visit. Identity is only the start; signage, wayfinding, motion, campaigns and the website follow through the same team. That niche, done at large scale, gives it the #4 spot on our Dallas list.

Its longest engagement is more than a decade with the State Fair of Texas, covering branding, ad campaigns, wayfinding and environmental graphics, and website design and development. Cinemark brought it in after the pandemic to refresh its brand as theatres tried to win audiences back, and the system spread into packaging, signage and advertising. The BMW Dallas Marathon swapped a splintered, renamed identity for one that BMW then used in its own marketing.

Festivals, races, venues, cinemas, hotels and restaurants whose brand has to work on a gate, a lanyard and a homepage are the right clients, and Dallas organisations especially; Toyota Music Factory, The Joule and Fuzzy's Taco Shop also appear in the work. Companies after SaaS product UX or an app interface should keep looking, as there is none of that in the portfolio.