Agency Partner Interactive

In short

Agency Partner Interactive, which shortens its name to API, is a Plano firm north of Dallas founded in 2010 that builds websites and mobile apps and then markets them. It packages the work as a five-stage 'Digital Growth Engine': strategy, build and integration, launch, optimisation and scaling, with hosting, SEO and paid search folded in. It says it has worked with more than 850 companies, and it ranks #2 on our Dallas list.

Healthcare, ecommerce, edtech and SaaS are the named specialties, and the case studies follow suit. For Lilli Health it designed and built iOS and Android apps for women managing PCOS and insulin resistance, and reports a 345% traffic rise and 120% more app signups. Parks Associates, a consumer-technology research firm, got a rebuilt information architecture and persona-led journeys, and Safe Harbor gained therapist search with automated online booking in place of manual scheduling.

Mid-sized companies, especially healthcare and wellness providers that need HIPAA-aware portals or apps alongside a marketing site, will get design, code and campaigns from a single vendor. The case studies say more about the build and the traffic than the visual identity, so a business whose first problem is positioning, naming or a full brand strategy should settle that with a brand consultancy before briefing API.