160over90

In short

160over90 started in Philadelphia and is now a global marketing agency inside WME Group, the talent and entertainment company, with offices from New York, LA and Philly to London, Dubai, Shanghai and Sydney. Sport and culture are its territory: sponsorships, experiential events, branding, paid media, PR, creator programmes and a dedicated higher-education practice. Access to WME's roster of athletes and artists is the selling point. It is #2 on our Philadelphia list.

The case studies read like a sports calendar. For Marriott Bonvoy and Visa it staged Rush After Dark during Super Bowl LVIII weekend in Las Vegas, curated with The Weeknd's creative director and featuring KAYTRANADA and a surprise set from H.E.R. Rocket Mortgage's #RocketDreammate campaign tied social posts to Habitat for Humanity donations and an interactive house at the NFL Draft in Detroit. The Eagles' season-launch video drew 11.6 million impressions.

Consumer brands, leagues, teams and universities that want campaigns built around athletes, events and fan culture will get the most here, along with celebrity and creator access few agencies can match. Companies after product design, app UX or a quietly effective B2B website should look elsewhere; 160over90 measures success in reach, attendance and engagement, not usability.