Trajectory Web Design

In short

Trajectory has built websites in Atlanta since 2005 and counts more than 200 of them, delivered by a small senior team with fixed timelines and fixed budgets; it says it has not missed a deadline in 20 years. Each project bundles positioning, copywriting, design and development, followed by SEO, hosting and ongoing support. Its clients are mostly B2B firms and nonprofits, and it sits at #5 on our Atlanta ranking.

AJC Ads, the advertising arm of the Atlanta Journal-Constitution at Cox Enterprises, needed six ad products and three sub-brands on one site as the print edition ended; Trajectory built it in Webflow with Salesforce routing every inquiry. Atlanta Habitat for Humanity got separate paths for volunteers, donors, homebuyers and ReStore shoppers. MGA Research, a safety testing firm, went from a dozen thin pages to more than 30 detailed ones.

B2B companies, engineering firms and nonprofits with a complicated offer to explain, and a fixed budget to explain it on, are the clearest fit. Trajectory does handle logos and visual systems inside a website project, but organisations that need naming, brand architecture or a full positioning exercise should start with a dedicated brand strategy firm.