Push10

In short

Push10 calls itself a branding agency built for nonprofits, and the portfolio backs that up: foundations, research institutes, health charities and advocacy groups. It was born in Philadelphia and now works for mission-driven clients nationwide, with strategists, designers, writers and WordPress developers in one team led by founder Greg Henry. Research, naming, identity, messaging, websites and marketing collateral are all offered. It ranks #3 on our Philadelphia list.

The Vermont Community Foundation, which manages more than 1,000 funds, got a new identity, messaging guide and WordPress site with a personalised giving quiz. Sakhi, a New York group working against gender-based violence, was renamed from 'Sakhi for South Asian Women' to 'Sakhi for South Asian Survivors' after staff surveys and survivor interviews. NephCure, a rare kidney disease charity, dropped 'Kidney International' from its name and gained a new logo and brand anthem.

Foundations, community funds, research nonprofits and health advocacy groups that need a rename, a clearer story for donors and a site to match will find a team that runs workshops and surveys before it designs; the John Templeton Foundation and Innovations for Poverty Action are past clients. Startups needing a mobile app or software product design should look elsewhere, as should commercial brands chasing consumer scale.