Pentagram

Design partnership led by individual partners, working across brand identity, graphic design, packaging and environments.

Based inNew York · London
Founded1972
Works withScale-ups, Enterprise
ServicesBranding, Identity, Graphic
IndustriesCulture, Technology, Finance
ClientsMastercard, The New York Times, MIT Media Lab
Best forOrganizations that want a partner-led identity designed to outlast trends.
Not the best pick ifYou need product UX, an app or a quick digital launch.

Why choose Pentagram?

54+years in business
3design services in one team
9rankings on our site

Trusted by Mastercard, The New York Times, MIT Media Lab and other leading companies.

In short

Pentagram has been a partnership of practicing designers since 1972, with offices in New York and London. Each project is led by a partner rather than handed to a junior team, which explains both the quality of the work and the waiting list.

The portfolio covers some of the most recognized marks of the last fifty years: the Mastercard identity, the Windows logo and the identity system for MIT Media Lab, with The New York Times also among its clients. It ranks first on our graphic design list and second on branding and logo design.

Organizations that want a partner-led identity designed to outlast trends should shortlist it. Expect identity work first; product UX, apps and quick digital launches are not the core of the practice.

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FAQ

Where is Pentagram based?

Pentagram is based in New York · London.

What services does Pentagram offer?

Pentagram offers Branding, Identity, Graphic.

Who has Pentagram worked with?

Clients include Mastercard, The New York Times, MIT Media Lab.

Who is Pentagram best for?

Organizations that want a partner-led identity designed to outlast trends.