Pare & Co
Digital consultancy (formerly Oomph) designing and building websites and platforms for institutions with complex content.
Why choose Pare & Co?
Trusted by Fidelity Investments, NBC Sports, edX (2U) and other leading companies.
In short
Oomph began in Providence in 2007 and, as of September 2026, trades as Pare & Co after merging with Adapt USA. It calls itself an AI-native digital consultancy now, organising work around four outcomes (trust, engagement, growth, intelligence) rather than deliverables, with Drupal, Contentful and Acquia among its platform partners. Complex, regulated websites remain the core, and they put it at #3 on our Boston list.
The case studies are integration-heavy. For edX it rebuilt the content architecture in Contentful so more than 4,000 courses could feed composed pages, and roughly 1,000 pages launched without new editorial or engineering hires. A national health plan got a multilingual wellness rewards platform on Drupal and AWS, wired to Okta and Marketo, which Oomph also runs. Ontos got an AI college counsellor built to refuse to write students' essays.
Hospitals, universities, health plans, museums and fintechs with heavy content, compliance reviews and several systems to connect are the clients this team is built for; Fidelity, nCino and the Isabella Stewart Gardner Museum appear among them. Smaller companies after a logo, a visual identity or a quick brochure site will be paying for engineering depth they do not need, and a branding studio suits them better.
Similar agencies
FAQ
Where is Pare & Co based?
Pare & Co is based in Providence · Boston.
What services does Pare & Co offer?
Pare & Co offers Web Design, UI/UX Design.
Who has Pare & Co worked with?
Clients include Fidelity Investments, NBC Sports, edX (2U), Visit California, CarGurus, Ibotta, J.D. Power, Leica Geosystems, nCino, Workhuman, Outfront Media, Isabella Stewart Gardner Museum.
Who is Pare & Co best for?
Institutions with complex content and CMS needs.