Koto
Brand and digital studio in London designing identities for digital-first companies, especially in fintech and consumer apps.
Why choose Koto?
Trusted by Monzo, Fluz and other leading companies.
In short
Koto was founded in London in 2015 and now runs five offices, in London, Los Angeles, New York, Berlin and Sydney, as one studio. It designs identities that work at small scale, inside app icons, notifications and feeds, without losing personality on a billboard.
Its biggest recent project was an 18-month Amazon brand transformation across 15 markets and more than 50 sub-brands, including a new typeface. It also reworked the Instagram wordmark, created the brand for Microsoft Copilot+ PC and refocused Tripadvisor around its community of travelers, alongside fintech work for Monzo.
The strongest fit is fintech, app and platform companies that need a brand built for screens first, from scale-up to global. Complex product UX or engineering is outside the offer.
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FAQ
Where is Koto based?
Koto is based in London, UK.
What services does Koto offer?
Koto offers Branding, Web, Digital.
Who has Koto worked with?
Clients include Monzo, Fluz.
Who is Koto best for?
Fintech and app companies that need a brand built for small screens first.