Key Lime Interactive

In short

Key Lime Interactive has done UX research from the Miami area since 2009 and is woman- and minority-owned. Its team page lists more than thirty researchers, research managers and a human-factors psychologist, which is a fair picture of what it sells. Methods run from card sorts and diary studies to eye-tracking, biometrics and ethnography, and it says over half its recent studies look at how people use AI. It ranks #2 in Miami and #9 on our UX research list.

For Meta it surveyed more than 5,000 small businesses in nine countries, Brazil, Turkey, Thailand, Egypt and India among them, in six languages, to see how social media goals and the usefulness of Meta's tools changed with company size and region. Twice a year it also publishes a mobile banking index ranking nine large US banks, including Chase, Capital One and USAA, on features weighted by real customers' preferences. Amazon, Google and CVS Health are also clients.

Enterprise research teams that need more hands fit the way Key Lime is set up: dedicated researchers on an ongoing basis, bundled QuickInsights studies that finish in days, or a single deep project. Banks and insurers can also buy its sector benchmarks off the shelf. The design side is thin next to the research, so a company that wants the findings turned into screens and shipped should pair Key Lime with a design team.