Jelly

In short

Jelly is a London creative studio, with outposts in New York and Barcelona, that represents illustrators, animators, type designers and 3D artists, and increasingly produces the work as well: campaigns, brand films, character design and content libraries. It belongs to TBM Group, became employee-owned in 2023 and has a women-led senior leadership team. The roster's bright, character-led style puts it at #6 on our illustration ranking.

For JKR's global KFC rebrand, Jelly artists Eva Cremers and Boomranng each filled the bucket silhouette with their own corner of the 'Bucketverse', alongside three other artists from around the world. Alva Skog designed the core characters for Apple's 'Hello Yellow' film, blended with live action. With Mother London, animation director Charlie Toqué made three spots for IKEA's global shopping app, featuring lively furniture and a friendly giant spider; Pop-Tarts, Costa and Polaroid are also in his reel.

Brands and agencies after playful, contemporary character work and animation, and wanting a producer to steer the artist through to delivery, will find Jelly's roster and production team a good match. It usually works inside someone else's brand system, often an agency's, so a company that needs strategy, naming and a whole new identity should hire a full branding agency and bring Jelly in for the illustration.