Fuzzy Math

In short

Fuzzy Math has worked on complex B2B software from Chicago since 2009 and takes on the interfaces most studios avoid: logistics platforms, dense financial tools and research data. It ranks first on our Chicago list.

NORC at the University of Chicago is a long-running UX partner, and the NorthStar Navigator product refresh shows the same approach applied to a single product. Each engagement starts with research: interviews, workflow mapping and a written account of where the current interface fails. The design follows from that evidence.

The strongest fit is B2B software teams with dense data and complicated workflows, including in healthcare and logistics. Teams that want brand or visual-first marketing work will find the method slower than they need.