Dragon Army

In short

Dragon Army began as a game studio in Atlanta, and that history still drives its method: Applied Game Theory, its own framework for building motivation and repeat use into websites, apps and campaigns. It now covers brand, UX research and design, development, content and social, and has recently become part of Alloy while keeping its team and name. It ranks #2 on our Atlanta list.

Great Clips, a franchise of more than 4,400 salons, is the flagship case: Dragon Army rewrote, redesigned and replatformed the site onto headless dotCMS around online check-in, with six integrations. For TK Elevator's new EOX elevator it built a launch narrative and design system aimed at architects, contractors and building owners. Two years of social for Astrobrights paper pushes past 4 million monthly organic Pinterest impressions.

Consumer brands and franchises that want a website or app people come back to, and a partner to keep running content after launch, are the natural fit; the client list also runs to HBO Max, The Home Depot and the Atlanta History Center. Packaging, retail shelf work and print-led identity are not part of the offer, so a CPG brand needing those should go elsewhere.